The digital marketplace has reshaped entertainment and media, pushing for constant innovation and interactive consumer engagement. Leveraging data insights, platforms customize experiences, from targeted ads to interactive content, broadening global audiences. As these industries evolve, focus remains on adapting to digital trends, enhancing user experiences, and navigating regulations for equitable access and sustainable growth.
Media History: Evaluating the Evolution
- Exploring the evolution of media forms, print, Television, cinema, social media and their current manifestations in socio-cultural milieu
- Trans-local and Comparative anlaysis of the media system and political economy for a just and responsive democracy
Economics of Digital Media Bazaars
- Investigates how digital media bazaars (online marketplaces for digital goods and services) influence economic dynamics.
- Research themes include digital entrepreneurship, platform economies, monetization strategies, and the economic implications of digital media consumption and production.
Entertainment and Creative Industries
- Explores the cultural and social implications of digital media-backed entertainment channels, Over the Top (OTT) and media industries
- Lays focuses on online marketplaces, cultural diversity in digital content creation and consumption, and the role of digital media in shaping cultural practices and social interactions.