Data is a pivotal force shaping modern economies and societal landscapes, guiding businesses in understanding and engaging with diverse consumer cultures to create personalized experiences and new cultural forms. Yet, this reliance raises ethical concerns about privacy, representation, and power dynamics in digital realms.

Data Privacy and Ethics

  • Research focuses on the ethical implications of data collection, usage, and privacy in the digital economy.
  • Topics include regulatory frameworks, data protection laws, and the impact of data breaches on consumer trust.

Data-Driven Innovation and Economic Growth

  • Investigate how data analytics and AI contribute to economic growth and innovation across sectors.
  • Topics include the role of big data in business strategies, economic modelling using data analytics, and the impact on productivity and competitiveness.

Inequality and Access in Data Economy

  • Explores the disparities in access to data and digital technologies, and their implications for economic opportunities and social mobility.
  • Topics include digital divide, data literacy programs, and policies to promote equitable access to data resources.